Social Media Marketing

Orkut: An Online Community Ahead of the Curve

By Ricardo Alvayero March 24th, 2026 Unpacking the evolution of online communities and digital culture Travel…

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Weixin a Super App That Does Everything!

Exploring Social Media Strategy, Digital Culture, and Marketing Trends. March 9th 2026 By Ricardo Alvayero Introduction…

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The Illusion of Online Activism

February 24th, 2026 By Ricardo Alvayero When “Awareness” Goes Viral but Action Doesn’t Social Media and…

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Warby Parker: Revolutionizing Eyeglasses with Home Try-On

Warby Parker eyeglasses and home try-on concept Introduction: What happens when a traditional industry meets an…

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Orkut: An Online Community Ahead of the Curve